YouTube announced today that for the first time ever, it will live stream all six stages of both Coachella weekends. In the past, the Google-owned company has only live-streamed three stages. The music festival starts on April 14th at 7pm CET and continues on April 21st at the same time.
“This year, we’ll be streaming Coachella live from more stages than ever before with 6 active feeds (double the amount of last year) across both weekends,” the company said in a blog post. “Whether you’re watching from home, abroad or at parties with friends, anyone can listen to Coachella’s YouTube channel, choose a stage and watch live performances with other fans.”
If you can’t tune in live, festival sets will repeat after the evening’s final performance until the live show begins the following day. Between sets, viewers will see scenes of artists, installations, behind-the-scenes moments and more.
YouTube also partnered with Coachella to drop exclusive merchandise from more than a dozen artists. Merchandise will be available for purchase directly from the live stream and YouTube Shorts on the Coachella channel via YouTube Shopping. In addition, Premium subscribers will have access to “pre-parties” behind the scenes.
This year, fans can watch the music festival on YouTube for the eleventh time. Earlier this year, YouTube announced that it had signed a multi-year extension to its exclusive live streaming and content partnership deal with Coachella through 2026. Coachella is one of the most popular music festivals in the world, so it’s important that YouTube is the exclusive live stream event partner for the past decade, especially as it continues to compete with other video apps like TikTok.
Bad Bunny, Blackpink and Frank Ocean headline this year’s Coachella. Other artists include Calvin Harris, Gorillaz, Björk, Rosalía, Eric Prydz, Burna Boy, Kali Uchis, Porter Robinson, Blondie, Becky G and more.
rootdevices.com/2023/04/03/youtube-will-livestream-all-six-coachella-stages-across-both-weekends/