Ember is a little weird. The Southern California company has two distinct—though not entirely unrelated—branches. There’s the side of a smart cup company that launched the startup, and a newer cold-chain shipping division that’s leveraging its temperature-control technology to move things like medical devices.
While the mug business seemed to be a sort of stepping stone to health care (where the real money is), that side of things is still going strong. Today at CES, for example, Ember is announcing the Travel Mug 2+. A new addition to the lineup adds Apple’s Find My to the equation.
Although not the most obvious accessory at first glance, travel mugs are definitely something that is easy to leave behind. Add in the price tag of a few hundred dollars and it’s immediately clear why you’d rather not accidentally leave your stuff on the bus.
The cup, which is expected to be released at some point in the second quarter of 2020, has both the required built-in tracking and a bell that sounds if you happen to lose it in close proximity (the other must have it to use Find My properly).
The product has all the same features as the regular Travel Mug 2, including temperature control and a built-in display. Despite the added functionality, the product will perform the same as its $199 predecessor when it launches later this year. There’s no word on whether the standard cup will remain on the market at a discounted price.