Apple is testing its AI chatbot to capture OpenAI

Apple is working on its own artificial intelligence-powered chatbot that could challenge OpenAI and others, but the company has yet to set a clear strategy for releasing the technology to consumers, Bloomberg reported Wednesday.

According to the report, ‘Apple GPT’ uses a major language framework called “Ajax”, a framework created to accelerate machine research. The report also said that AI push has become a major effort for the iPhone maker, with several teams collaborating on the project. The work includes attempts to address potential privacy concerns related to technology.

Apple’s Ajax system is built on top of Google Jax, a search engine learning framework. Apple’s system runs on Google Cloud, which the company uses to extend cloud services alongside its own infrastructure and Inc.’s AWS.

AI technology has captured the imagination of consumers and businesses in recent months, bringing related products to a standstill. As other technology companies, including Meta, Microsoft, and Google, quickly released their own AI products, Apple was conspicuous by its absence.

Although Apple has been weaving AI features into products for years, it is now playing in the busy market of productivity tools, which can create text, images and even videos based on text. Its main artificial intelligence product, the Siri voice assistant, has stalled in recent years. But the company has put AI into other areas, including photo enhancements and iPhone searches. There’s also a better version coming straight to mobile devices this year.

In an interview with Good Morning America, Apple CEO Tim Cook said AI is something the company is “looking closely at.” He also expressed concern about the flood of new AI services hitting the market. Apple will incorporate AI into more of its products, he said, but “on a very thoughtful basis.”

Bloomberg reports that behind the scenes, Apple is worried about missing the most important change in how devices work. Generative AI promises to change how people interact with phones, computers and other technology. And Apple’s devices, which generated nearly $320 billion in revenue last fiscal year, could suffer if the company continues to advance AI.

That’s why Apple started building AI services on the Ajax framework, as well as a ChatGPT-like tool for internal use. Ajax was first created last year to integrate the development of Apple’s machine learning, according to people familiar with the effort.

The company has already deployed AI improvements related to search, Siri and maps based on that system. Ajax is now used to create large language forms that serve as the basis for internal ChatGPT-style tools, people said.

Apple is also trying to determine the consumer angle of AI creation. It is working on several related initiatives – a cross-functional effort between the AI ​​and software engineering teams, as well as the cloud services engineering team that will provide the infrastructure with any important new features. While the company does not yet have a concrete plan, people familiar with the work believe that Apple aims to make an announcement related to AI next year.

Apple shares gained as much as 2.3% to a record high of $198.23 after Bloomberg reported on AI efforts on Wednesday, recovering from earlier losses. Microsoft Corp., OpenAI’s partner and biggest supporter, fell 1% on the news.

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Less than that

Updated: 19 July 2023, 10:45 PM IST


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